Retail sales of wireless speakers are projected to grow healthily in volume terms and fast in value (constant 2024 prices) terms through the forecast period. The increased use of smartphones and streaming services are likely to continue to play an important role in this performance.
Malaysia’s high numbers of streamers and TV box users are predicted to encourage upgrades of wireless speakers to enhance the quality of the user experience. This is supported by high and increasingly affordable broadband data access, high smartphone penetration and young consumers’ lifestyle preferences, which favour subscriptions to Spotify, YouTube Music, Netflix, Disney+, etc, to stream a cinematic experience at home.
The trend of purchasing consumer electronics, including portable players, via sales events on e-commerce marketplaces is predicted to continue, as consumers seek convenience and extra discounts. E-commerce marketplaces are known for competitive prices, easy return policies and reliable buyers’ reviews, which are greatly welcomed by young consumers.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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