The market for portable players is set to maintain positive retail volume growth throughout the forecast period in South Korea, driven purely by rising demand for wireless speakers. These versatile and convenient devices are increasingly appreciated by consumers, as they allow them to enjoy music freely, either around or outside the home.
The e-reader industry is expected to continue its downward trajectory over the forecast period. Even if major international products like Kindle, were to be released in South Korea, they would likely struggle to gain popularity.
E-readers also face increasing competition from audiobooks, which can easily be downloaded onto smartphones or other mobile devices. A few platforms are growing notably in South Korea, each of which offers its own unique proposition.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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