As in the review period, wireless speakers and e-readers are projected to see positive retail volume growth, with portable media players continuing to post steep declines to become negligible by the end of the forecast period. Purchases of e-readers and wireless speakers in Mexico are likely to be motivated by the portability, comfort, sound quality, connectivity, versatility and additional functions that these devices offer to consumers in general.
The ease of purchase, and increased availability of wireless speakers both in physical stores and e-commerce mean that these products are easily available. E-commerce has had a strong effect on the prices of e-readers and wireless speakers, with competition, price points and the reduction of operating costs in the supply chain promoting the implementation of special offers and discounts.
The demand for portable multimedia players and “other” portable media players is declining dramatically in Mexico. With the proliferation of mobile devices like smartphones, tablets, laptops, wireless speakers and e-readers, among others, portable radios or portable image players have lost the interest of consumers.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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