Retail volume sales of portable players in Thailand will continue to expands during the forecast period. Growth will be driven entirely by wireless speakers, which will continue to find strong appeal among local consumers who are seeking convenient and portable audio solutions.
The market for portable media players, on the other hand, will continue to contract during the five years to 2029. although the rate of decline will slow as the forecast period progresses, leaving only high-end, premium products serving a niche consumer base.
Sales of e-readers meanwhile, will remain negligible, as the reading culture in Thailand is still centred around physical books. Moreover, with few publishers investing in providing material for e-readers in the Thai language, this will make it difficult for consumers to access their favourite books electronically.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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