Over the forecast period, portable players is expected to witness growth in overall volume sales, driven by the positive sales performance of wireless speakers. This growth will be attributed to the projected emergence of wireless speakers featuring enhanced functionalities, likely stimulating demand for this product category as consumers increasingly prioritise convenience.
During the forecast period, it is expected that the majority of total volume sales will be captured by multinational companies. Leading players like JBL, Sony, and Phillips are expected to retain their market dominance due to their established positions, strong brand recognition, and influential status in wireless speakers.
Given that a significant proportion of portable players are procured through foreign imports, it is highly likely that the devaluation of the Turkish lira will negatively impact the unit prices of these products. Moreover, it is estimated that local brands' production expenses will rise due to the heightened reliance on imported raw materials and elevated production costs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Portable Players industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!