Portable players is expected to register solid double-digit CAGR volume growth in the forthcoming period, driven by rising demand for wireless speakers. The anticipated emergence of wireless speakers with enhanced functionality is projected to contribute to the expansion of this product category.
Multinational corporations are anticipated to continue their dominance in the forthcoming period, owing to their well-established positions and strong brand awareness. JBL leads portable players overall, a fair distance ahead of its closest competitor Sony, with the same dynamic and relationship mirrored in wireless speakers.
Given that a significant proportion of portable players are procured through foreign imports, it is highly likely that the devaluation of the Turkish lira will negatively impact the unit prices of these products. Moreover, it is estimated that local brands' production expenses will rise due to the heightened reliance on imported raw materials and elevated production costs.
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Understand the latest market trends and future growth opportunities for the Portable Players industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Portable Players industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Portable Players
This report originates from Passport, our Portable Players research and analysis database.
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