High inflation in travel-related goods and services is expected to significantly impact traveller spending demographics and behaviours over the forecast period. According to the National Visitor Survey, individuals aged 55 years and older are spending more money on trips and taking a higher number of trips than younger generations.
Over the forecast period, the number of arrivals from China is expected to further improve, although they are set to remain below pre-pandemic levels by the end of 2029. Despite a significant diplomatic reset between Australia and China in November 2023—when Prime Minister Anthony Albanese negotiated a new multi-entry visa to facilitate exchanges and closer links—the first half of 2024 saw a soft landing, with recovery delayed due to low confidence in the economy.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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