In April 2024, the Japanese government announced a bold target, aiming for consumption of JPY15 trillion by 60 million inbound tourists by 2030. This goal requires nearly a doubling of arrivals from the pre-pandemic level, as well as an enormous increase in consumption.
The “2024 problem” is a social issue related to a shortage of labour in logistics, but Japan also faces the “2025 problem”. This refers to the year in which all the approximately 6.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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