Tourists are in increasingly seeking out more specialised trips and holiday, wanting experiences tailored to their specific interests, whether it's nature and adventure, wellness and relaxation, or immersing themselves in city culture. Switzerland Tourism recognizes this shift and is adapting its campaigns to cater to these diverse preferences.
Switzerland is on the track with the Swisstainable initiative, which goes beyond environmental concerns to also encompass social and economic impacts. Sustainability is integrated into the marketing campaigns of ST raising awareness among tourists and encouraging responsible travel practices.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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