The Malaysian travel industry is still working to return to reach pre-pandemic levels of tourist arrivals, and is aiming for a full recovery in 2026. However, considerable challenges remain, with ongoing geopolitical and economic issues acting as significant obstacles to recovery.
As the travel market faces notable obstacles to recovering the volumes that it saw before the COVID-19 crisis, both in the form of international political and economic issues and local challenges such as labour shortages, there is a growing focus on adding value to the travel offer. This includes efforts to further develop the MICE tourism sector, with MICE tourism seeing a continued recovery and offering notable opportunities for generating added value.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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