Given Ireland’s geography as an island nation situated on the edge of Europe, connectivity by air will be key to its success as a destination, as for many journeys, it is the only mode by which it can be reached in a reasonable amount of time by most visitors. Currently, Ireland is seeing record connectivity; for example, the number of available airline seats was up by 9% from North America during summer 2024 according to Fáilte Ireland (National Tourism Development Authority of Ireland), while growth was also seen from France and Spain.
Ireland has set ambitious targets to establish itself as a sustainable tourism destination. These are supported by the Irish government, Fáilte Ireland (National Tourism Development Authority of Ireland), and The Irish Tourism Industry Confederation ITIC representing the tourism industry, with the latter having outlined a vision for Ireland to be a leader in sustainable tourism growth.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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