Hong Kong’s inbound tourism is expected to recover to pre-pandemic levels over the forecast period, as early as 2026. Hong Kong's traditional appeal as a shopping paradise has waned among key source markets such as China, prompting a strategic shift towards rebranding efforts by the government and tourism board to revitalise the city's image and attract high-value inbound tourism.
Hong Kong's outbound travel sentiment will continue to thrive over the forecast period, with the number of outbound departures set to record a 6% volume CAGR. The government is actively seeking to bolster connectivity between Hong Kong and the Greater Bay Area, underscoring the city's commitment to enhancing regional integration and fostering cross-border travel initiatives.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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