While the number of inbound arrivals is expected to return to pre-pandemic levels by 2025, arrivals from China are set to remain significantly lower than 2019 figures by the end of the forecast period. The Tourism Authority of Thailand has launched several campaigns aimed at attracting a higher number of millennial and Generation Z travellers from China, who represent approximately 60% of inbound arrivals from this source market in 2024.
The Thai government is looking to promote Thailand as a destination for international meetings, incentives, conventions and exhibitions (MICE), a sector which, prior to the pandemic, was a key contributor to economic growth. In February 2023, the Thailand Convention and Exhibition Bureau (TCEB) unveiled a 5-year action plan aimed at attracting high-profile international events to the country, generating income and distributing growth to all regions.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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