Greece's tourism board continues to focus its key marketing strategy on promoting the country as a premier sun and beach destination; however, in the short term, the primary driver of growth is expected to be the recovery of both business and leisure city breaks, particularly in Athens. Greece's favourable weather conditions, with high temperatures persisting through late autumn and winter, make Athens an especially appealing destination for Northern Europeans seeking city breaks.
In the short term, the low purchasing power of consumers is expected to influence trends in both outbound and domestic travel. Domestic travel within Greece is anticipated to remain highly popular, with mainland destinations gaining more attention as consumers increasingly seek alternatives to international travel, motivated by the lower costs associated with domestic holidays.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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