The number of trips to cities in the eastern part of the country, such as Hatay, Gaziantep, and Adana, fell sharply in 2023 due to the devastating earthquake in the region. However, travel to these cities is anticipated to see a modest recovery in 2024.
Medical tourism is projected to be the fastest-growing type of tourism over the forecast period. Turkey's medical tourism growth is supported by its significantly lower prices compared to Western European markets and its accessibility for Europeans.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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