In the forecast period, supermarkets in Brazil is set to maintain growth in outlet numbers and in current value terms. However, in addition to the opening of new outlets, large supermarket chains are expected to continue to close stores that are loss-making, whilst retaining those that are showing better results.
Acquisitions and sales were seen in supermarkets in 2023 and should continue in 2024. Regional supermarket chains are likely to be reinforced with more stores in their geographic areas.
Despite the instability seen in supermarkets in Brazil in 2023, the channel saw outlet and revenue growth, and this should continue over the forecast period, along with the gradual stabilisation of the closure of loss-making stores, sales of stores to regional competitors, and the organic expansion of regional networks. Supermarkets will need to reinvent themselves to survive in this new scenario of Brazilian food retailing, in which they can no longer afford to maintain loss-making stores in strategic locations just to reinforce their image and presence.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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