The competitive landscape for supermarkets in France will continue to grow as exiting operators create space for expansion among existing players. This trend will drive innovation in competitive strategies, with players increasing their focus on differentiation to maintain relevance.
In recent years, supermarket players have actively shifted towards more sustainable practices, propelled by growing consumer awareness around the impacts of climate change, and food waste concerns. This shift has been bolstered by the introduction of anti-waste legislation aimed at minimising plastic use and enhancing recycling efforts.
Although e-commerce growth in grocery retailing in France has slowed somewhat since 2022, technology will likely remain at the centre of innovation across supermarket formats as operators seek strategic ways to improve shoppers' experiences. The shift became increasingly apparent during the reviewed period.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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