In 2023, supermarkets was the third largest grocery retail channel in the UK in terms of value sales behind hypermarkets and convenience retailers. Over the forecast period, the channel is expected to record marginal growth (at constant 2023 prices) following another decline in 2024 due to the continued normalisation of sales in a post-pandemic period.
Iceland, a supermarket chain focused on frozen foods, was among the most significantly affected by the increase in energy costs in 2022 and 2023, leading to a soaring rise in its annual utilities bill. This is one of the main drivers behind the intensified attempts by the player towards cost savings, efficiency, and improvement of the customer experience in an attempt to retain competitiveness in a challenging market that is likely to continue over the forecast period.
In 2021, Tesco decided to discontinue its Tesco Metro supermarket banner as it struggled to meet the needs of either weekly shoppers or convenience buyers. In the following years, other grocery retail giants, such as Asda Stores and Iceland, also decided to expand and shift their focus to other channels.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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