Supermarket retailers in the US operate in a mature and highly competitive channel. For this reason, growth rates for supermarkets in the US are expected to be moderate over the forecast period in current value terms, and low at constant 2023 prices.
While the growth of e-commerce continues to disrupt traditional retail channels, the popularity of click-and-collect fulfilment in the grocery retail space helps to place the focus squarely on the synergies between physical and digital stores. In the US, by far the most popular model of click-and-collect fulfilment continues to be kerbside pick-up, largely thanks to the country’s vehicle-centric culture.
Grab-and-go and meal kit options continue to be growth areas for supermarkets. Kroger recently enhanced its fulfilment capacity for Home Chef, the meal kits brand it acquired in 2018, with a production facility in the Atlanta area.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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