Supermarkets is expected to see relatively slow current value growth momentum over the forecast period compared with some other grocery retail channels, as the grocery retail landscape is quickly shifting to warehouse clubs, and to a lesser extent discounters. Economic uncertainty in the country is driving consumers to become “value hackers”; hence, they are more willing to shop at discounters, warehouse clubs, or via e-commerce platforms.
Nevertheless, growth is still expected for supermarkets in the forecast period, as players are likely to search for new avenues for growth; for instance, prioritising expansion in low-tier cities going forward. Low-tier cities are likely to offer opportunities due to lifestyle changes.
Supermarkets are expected to become physically smaller in China, with a reduction in the average sales area per outlet, as players are aiming to open more smaller community stores, in proximity to residential areas. In addition, increasing rental costs in major cities are forcing players to opt for smaller stores.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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