Supermarkets are expected to continue facing stiff competition from hypermarkets and discounters over the forecast period, with price likely to remain a key factor until the economic situation improves. Even as prices stabilise it may take some time for volume sales to pick up with the incomes of many people not keeping up with inflation.
Supermarkets operators continue to have an omnichannel focus as they look to align with changes in customer demand. Despite questions over the profitability of offering e-commerce, established supermarkets are likely to continue focusing on e-commerce in the hope that it will become more profitable over time.
Innovation in supermarkets has been sparked by heavy competition with Albert Heijn and Jumbo keen to establish and maintain their dominance. Several initiatives are already underway with technology and new concepts being used to improve the customer experience, increase the spend per customer, save costs for the retailers and create and analyse large datasets of customer data.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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