Discounters will be the largest threat to value share over the forecast period. To counteract this, supermarket chains will enhance their offerings by dedicating more shelf space to a diverse range of high-quality products, including imported goods not readily available at discounters.
Supermarket chains will continue to increase their online presence. Consumers are also gradually becoming more comfortable doing their grocery shopping online and this will drive further growth over the forecast period.
One of the strategies that players have used to combat consumption contraction is the development of private label ranges in products that previously did not have a private label option. In this way, different chains have seen strong growth in private label as consumers take advantage of buying these products at much lower prices than in branded products.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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