Supermarkets have been successful in addressing the cost-of-living crisis and high inflation in 2022 and 2023, by enhancing their value offerings through loyalty schemes and price-matching discounters. This is expected to continue throughout the forecast period, therefore improving the channel’s ability to compete against the flourishing discounters channel.
Third-placed Eurospar (BWG Foods Ltd), albeit with notably smaller shares compared to the top two, is also investing in expansions. Indeed, it is reported that the retailer has invested EUR60 million to expand its overall store network, with a cited 60 new stores expected by 2025.
Sustainability has been a leading trend amongst Irish consumers in recent years, and it is expected to gain further traction during the forecast period. Many supermarkets have already rolled out initiatives focussing on sustainable packaging, energy consumption, the use of “green” energy in particular, and other ways of reducing their carbon footprints.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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