Online grocery shopping has become increasingly popular in recent years, and many supermarkets now offer this option to their customers, as it is more convenient for people with busy schedules or mobility issues. Most stores also offer a variety of delivery and collection options for orders made online.
Supermarkets faces numerous potential challenges heading into the forecast period, including ongoing economic uncertainty, the energy crisis, high inflation levels and a drop in consumer purchasing power. Furthermore, supermarkets are also facing growing competition from discounters, which can offer more affordable pricing.
The current leaders, Coop and Migros, are expected to retain their positioning due to high levels of brand recognition and consumer trust. These chains will likely retain a competitive advantage by focusing on consumer trends in terms of products and brands and through the development of their own private label lines.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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