Health and wellness trends will influence certain trends over the forecast period. For example, with a level of premiumisation expected in health-orientated products, such as those enriched with additional protein, minerals, and vitamins, thus boosting their nutritional content.
From November 2022, cooperation with the Munch food app, which has a basis in sustainability, began with 21 test stores. The framework enables the short-term offer of products at favourable prices, with a focus on avoiding food waste.
Home cooking trends are expected to continue over the forecast period, which will go some way to help support sales in retail channels, including supermarkets. Indeed, the trend of home cooking and baking has become highly popular in recent years, driven by consumers’ desire to save costs and reduce food waste.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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