Supermarkets are focused on using the customer experience as a differentiating factor. For instance, customers in Spain are placing a high value on the omnichannel experience as it allows them the flexibility to access the products or services they need in the most convenient way.
Sustainable development is also expected to remain an essential part of the strategies of supermarkets operating in the Spanish market. Consumers are becoming increasingly interested in recyclable packaging and sustainable production, while there is also growing pressure from the EU and Spain’s government for businesses to reduce their carbon footprint and to reduce waste.
The rapid extension of smaller modern grocery formats, like convenience stores, and the rise of discounters could present a sizeable threat to supermarkets and is likely to test the ability of the leading operators to adapt and compete. In addition, the improved penetration of French retailers such as Auchan puts chained cooperative stores at risk of losing their competitive advantage.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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