Supermarkets will continue to remain popular across the forecast period, with consumer demand for proximity and a wide range of products driving growth. Across the early forecast period, the rising cost of living will continue to make supermarkets attractive to mass consumers, as they can access a larger assortment of affordable products without travelling far.
Across the early forecast period, disposable incomes will continue to be negatively impacted by the high cost of living. Supermarkets will meet the demand for cheaper products through the ongoing development of private label options for an increasing number of goods.
Mega Image is expected to continue to develop its e-commerce presence over the forecast period. The heavy investment in its e-commerce store means complete integration of services, from ordering on the platform or Mega Image mobile application, its own logistics centre, and fast delivery service.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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