Despite the shift towards e-commerce, many Indonesian consumers still prefer to shop for their groceries in person, particularly in the case of fresh food items, such as meat and vegetables, which consumers prefer to hand pick themselves. While there is an increasing number of third party delivery services, it is predicted that the shift towards e-commerce will drive sales of dry goods, rather than fresh food.
During the review period, Hiro Group, a company which is already well-known for its consumer foodservice operations under the Sushi Hiro brand, began to diversify its portfolio into grocery retailing. Superhiro opened with the concept of a Japanese supermarket in which almost all the interiors and items have a Japanese inflection.
During the review period, Ranch Market and Farmers Market (owned by Supra Boga Lestari Tbk. PT) held the second Indonesia Marketpelago.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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