Digital solutions are expected to continue developing in the supermarket category over the forecast period. Coop’s app had already garnered one million users in 2022, with almost one in five Norwegians using it and 10% of supermarket payments made using the app.
Food prices have been at the forefront of consumers’ minds in 2023, as the escalating costs of living further reduced purchasing power. News headlines frequently reported on changes in grocery prices with comparisons between supermarkets and discounters.
Aside from the ongoing of food prices, which has been a central issue for supermarkets in 2023, the reduction in product assortment and selection is expected to come into focus in the upcoming period. Supermarkets in rural areas have been closing, which has limited competition between stores.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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