Supermarkets face strong competition from other store-based grocery retailers, specifically discounters and convenience stores. Strong value growth for discounters over the course of the forecast period is expected to come from consumers shifting away from supermarkets.
Jüsto, the 100% digital Mexican supermarket — which currently operates in Mexico, Brazil and Peru — is looking to expand into Colombia and Chile, and become the main digital supermarket in Latin America by 2030. Founded in 2019, the company wants to eliminate intermediaries and develop technology to compete with the big players in the market, not only in price, but in terms of fair trade.
Sustainable development is also expected to continue to be an essential part of grocery retailers’ strategies in the Colombian market. Retailers will continue to invest in social responsibility initiatives, such as reducing the use of plastic, or developing alliances with key associations.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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