As a mature channel in a densely populated and stable market, retail sales of supermarkets in Singapore will continue to be driven by steady consumption levels, which have historically tended to trend in line with inflationary pressures and population growth.
Cost-of-living challenges, driven by inflation and a muted economic outlook, will likely continue to influence sales via grocery retailers heading into the forecast period, with consumers continuing to seek value from their grocery essentials, and reduce non-essential spending. Based on Euromonitor International’s Economies and Consumers data, the inflation rate in Singapore reached 5% in 2023.
Amid ongoing cost-of-living challenges, private label products of major supermarkets have experienced significant growth in popularity among local consumers. Historically, private label products were associated with lower quality by consumers in Singapore.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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