While Aldi recorded notable value growth and outlet expansion towards the end of the review period in Australia, amid high inflation through its lower price strategies, the retailer faces a tough challenge as inflation begins to ease and consumers start to enjoy more stable disposable incomes. Coles and Woolworths combined to comprise over 45% of grocery retailing sales in Australia in 2023, and although Aldi has gained some share, there is a threat of some newer Aldi customers returning to shopping with Coles or Woolworths once they can afford to again.
At the end of the review period, customers of Aldi had to physically visit one of its stores, with no systems in place for deliveries as offered by the likes of Coles and Woolworths. While Aldi is ahead of the competition in many regards, this is one area where it lags behind its grocery competitors, as both Coles and Woolworths have made significant investments into the online space.
While Aldi is already considered to be among the most sustainable grocery retailers in Australia, it has further plans to enhance its reputation. This includes a partnership with Pact Group to help meet some of Aldi’s targets for sustainability.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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