Discounters will likely experience only modest growth over the forecast period in current value terms. While inflationary pressures are expected to wane, such outlets will face increasing competition both from supermarkets and convenience stores, as well as e-commerce Indeed, food e-commerce is set to develop strongly in Belgium over the coming years, which will, in turn, have an impact on store-based grocery retailing.
In light of increasing competition from other grocery channels, Aldi and Lidl have expressed their intentions to streamline their operations in order to continue to be able to offer the lowest possible prices to their customers. Aldi, for example, has announced plans to reduce the number of its private label offerings from 160 to 55, with products earmarked for discontinuation including Pirato (crisps), Markus and Moreno (coffee) and My Veggie Day (vegetarian products).
During the forecast period, Lidl is expected to strengthen its investment in digitalisation in order to offer greater convenience to shoppers. As well as developing its Lidl Plus app, the retailer has begun to use WhatsApp for the distribution of promotional leaflets, in order to reduce the use of printed door-to-door versions.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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