Price sensitivity is expected to remain an issue for Norwegians in the forecast period and this will underpin the performance of discounters in the upcoming years. Consumers will be mindful of their spending behaviour as food prices remain high at the start of the forecast period.
Despite the economic landscape favouring discounters, innovation and a wider product selection is needed if discounters are to maintain and grow share in Norway’s highly competitive retail landscape. Indeed, discounters will face growing pressures from the expansion of online delivery services and variety stores in the upcoming period.
The use of loyalty cards, tailored discounts and payment by mobile apps have become mainstream for Norwegian consumers, particularly in supermarket chains. Discounters are now responding but further developments in these areas can be expected in the upcoming years.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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