Discounters is predicted to record the fastest value growth within grocery retailers over the forecast period. Even as pressure stemming from high inflation and economic uncertainty eases, the normalisation of conscious spending is anticipated, and will be a driving factor for consumers in the years to come.
In 2023, Lidl scaled back its expansion plans compared to 2022 as the retailer focused its efforts and investments on increasing warehouse capacity. In November 2023, the German giant announced that it planned to reach a target of 1,100 stores in the UK by the end of 2025.
After Jack’s and Motatos exited local discounters in 2022 and 2023, respectively, the positions of Aldi and Lidl solidified and painted a picture of a saturated channel that has limited prospects of changing in the coming years. Supported by continuous investments in expansion, new technologies, revamping of existing stores, improving product offerings and customer service, the two giants are constantly competing with each other and against traditional retailers for share within grocery retailers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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