Industry experts and economists agree that consumption is expected to decline during the first two to three years of the forecast period as Spaniards will likely continue have lower purchasing power than in the pre-pandemic period. As a result, the low prices that are promoted by discounters will likely remain highly attractive to shoppers, at least until the economy starts to see a significant recovery.
Discounters have a limited presence through e-commerce and it is expected to remain relatively low in the short term, with leading players such as Lidl and Aldi still yet to offer their full product offer online. This situation could benefit Dia, which has been successfully developing an e-commerce presence, including forming a partnership with Amazon.
Consumers in Spain are becoming increasingly concerned about the impact their purchasing and shopping behaviour is having on the environment. In view of this, businesses and retailers, including discounters, are under growing pressure to invest in sustainable development.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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