Discounters are poised to dominate the modern grocery landscape throughout the forecast period, experiencing rapid expansion driven by substantial investments in the format. BIM's strategic decision to sell 35% stakes of its Moroccan activities in 2021 underscores the commitment to fuelling upward growth.
BIM Stores SARL is anticipated to face intensified competition, particularly from Label’Vie, as the latter seeks to bolster its share in the discounters model. Regulatory changes, such as the imposition of new tariffs on Turkish goods entering the Moroccan market, may pose challenges to BIM's performance.
Digitalisation continues to reshape the discounters landscape in Morocco, with improved penetration expected to impact business models by facilitating price discovery. Discounters will need to strengthen their social media presence to engage with shoppers and drive promotional campaigns effectively.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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