Discounters are expected to continue benefitting from the heightened price sensitivity of Italians, with consumers likely to continue looking to make their disposable income go further. As inflation eases, however, discounters will need to ensure they present a strong value proposition that goes beyond simply offering the lowest prices.
The growing concern towards topics of sustainability, with a strong emphasis on environment, social, and governmental (ESG) initiatives, will likely have a key influence on grocery retailers in Italy over the forecast period. As such, discounters are expected to continue investing in sustainability strategies, with Eurospin, for instance, launching a line of organic home care products named Amo Essere Eco in 2023.
The growing importance of convenience for Italian consumers is a key trend that discounters will have to keep in mind. In this sense, ongoing expansion in the number of outlets, especially into underserved areas, will continue providing a competitive advantage with proximity being important to providing convenience.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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