Discounters are expected to gain further share as more Czechs switch to these retailers for their weekly purchases. This trend is likely to continue for the next couple of years as the cost of living remains high for most households, driving consumers to put price ahead of other factors when shopping.
High quality, value-for-money products like Lidl and Penny Market, are expected to perform well into 2024 and beyond. However, while Penny Market is set on expanding its private label range, consumers are also increasingly looking for global brands, such as Coca-Cola, in discounters.
Discounters are moving into smaller retail formats with a better location. To better accommodate the customers’ needs for convenient shopping, discounters are adapting by focusing on smaller locations but in the more convenient areas.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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