Kedai Rakyat 1 Malaysia (KR1M) was launched in 2011 by former Prime Minister Datuk Seri Najib Razak to alleviate the public's financial strain amid rising living costs. In response to public grievances about expensive grocery items, it relaunched as KR1M in 2017.
The competition is intense within grocery retailing in Malaysia. As such, the value proposition of discounters – for example, a consistent offering of lower-priced, quality products - will need to be backed up by updated and innovative store concepts.
Discounters generally appeal to price-conscious consumers, including mid-lower income earners, also known as B40 or even M40 in Malaysia. The channel’s expansion opportunities thus lie largely in rural and suburban areas, as consumers in urban areas are generally more affluent and have a wider choice of retail options available to them.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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