Discounters are perceived as inexpensive sales channel, with a wide offer, convenient opening hours and a large selection of private label products. As the number of stores is expected to increase and new openings occur in smaller towns and in retail parks near housing estates, the advantage of discounters over other grocery retailers will strengthen.
Vollmart, which is owned by the Brand Distribution Group capital group, opened its first store in February 2021. The chain runs hard discounter stores.
Lidl plans to further expand in Poland, opening 40-50 stores a year. The company wants to enter smaller towns, even towns with a population of several thousand inhabitants.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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