Discounters is expected to remain relatively relevant in the grocery retail landscape of Chile, but not experience significant value growth, in addition to limited but stable outlet expansion. The channel has struggled to capture Chileans’ imagination and share of purse compared to hypermarkets and supermarkets, and based on standings at the end of the review period, no mayor change is expected.
Over the forecast period, private label is expected to remain important in the growth and attractiveness of discounters in Chile. However, the channel is still somewhat delayed in terms of developing new propositions.
E-commerce development remains limited in discounters, with only Mayorista 10 and Bodega ACuenta offering this option at the end of the review period. While not a mayor element for the channel, consumers are looking for complete value propositions, and the ability to adapt their shopping preferences regularly.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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