Mass from Supermercados Peruanos is expected to remain category leader in the coming years due to its strong lead. Strong investment and continuous expansion will allow Mass to build on its value proposal of proximity, together with offering convenience, and a wide product portfolio of common everyday products at really low prices.
Discounters have enjoyed strong growth over much of the review period, but this development has been mainly in Lima. In general, cities outside Lima are underserved in modern retail terms, even though there is scope to house retailers and there is an existing demand for these businesses.
Although discounters offer proximity and cost savings as part of their value proposition, Peruvians are increasingly becoming accustomed to having the option of various channels when shopping for groceries, whether in the physical store, e-commerce, or via delivery apps. Additionally, many Peruvians in cities are accustomed to the delivery provided by some small local grocers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Discounters industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!