Over the forecast period, discounters is expected to be the most dynamic channel within grocery retailers in Mexico in current value terms, driven by strong outlet expansion to new cities and neighbourhoods, and the value for money offered by this channel. However, leading chains such as Wal-Mart de México SAB de CV’s Bodega Aurrera, Mi Bodega Aurrera, and Bodega Aurrera Express will continue to invest in e-commerce.
Despite the good prospects for discounters, thanks to offering proximity and low prices, the competition with convenience stores will continue to intensify over the forecast period. During recent years convenience stores chains improved their portfolios, expanding the range of lower-priced products and brands, including private label lines, in order to offer an alternative to discounters for shoppers.
The discounters channel in Mexico has significant barriers to entry. Newcomers often find it difficult to compete on price with established brands, and thus cannot be as competitive.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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