Over the forecast period, discounters, and in particular Lidl, will face competition from supermarkets, hypermarkets and e-commerce, as the purchasing power of Slovak households gradually increases. This is because Lidl’s competitors bring new retailing concepts and innovation, while Lidl focuses offering good value for money.
Polish discount chain Biedronka has announced it plans to open in Slovakia, with the first stores expected to open in early 2024. Biedronka is well-known to Slovak customers, as there is considerable cross-border shopping into Poland.
The Russian discount chain Mere has also looked at the possibility of setting up shop in Slovakia. However, these plans have been put on hold, due to the war in Ukraine, in particular as there is some anti-Russian sentiment among consumers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Discounters industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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