As the economy gradually recovers, discount retailers have the opportunity to forge strategic partnerships with multinational manufacturers to bring affordable essentials to consumers. These partnerships can help alleviate economic hardship for consumers by offering quality products at competitive prices.
The forecast period presents an opportunity for Jara to accelerate its retail expansion efforts in response to increasing demand for affordable products and growing competition. Despite the challenges faced during the review period, such as the high cost of opening new outlets, Jara is poised to capitalise on consumer preferences for affordability.
In a competitive retail landscape, discounters have the opportunity to strengthen their position by forging strategic alliances with multinational manufacturers. By collaborating with these manufacturers, discount retailers can secure favourable deals on quality goods, enabling them to offer competitive prices to consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Discounters industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!