Discounters in Finland

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Discounters industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Discounters industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Discounters in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Discounters in Finland?
  • Which are the leading retailers in Discounters in Finland?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Discounters in Finland - Category analysis

KEY DATA FINDINGS

Weak economy works to the advantage of discounters
Lidl remains the only discounter in Finland, but sees share growth within grocery retailers
Lidl uses its loyalty app to attract consumers to its low prices
Store expansion expected from Lidl
Lidl lags behind in e-commerce
Tokmanni creates new Nordic discount retailer following acquisition of Dollarstore
Table 1 Discounters: Value Sales, Outlets and Selling Space 2018-2023
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 3 Discounters GBO Company Shares: % Value 2019-2023
Table 4 Discounters GBN Brand Shares: % Value 2020-2023
Table 5 Discounters LBN Brand Shares: Outlets 2020-2023
Table 6 Discounters Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028

Retail in Finland - Industry Overview

Retail in 2023: The big picture
Sustainability
Tokmanni gains value share in retailing landscape
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 10 Sales in Retail Offline by Channel: Value 2018-2023
Table 11 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 12 Retail Offline Outlets by Channel: Units 2018-2023
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 14 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 18 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 20 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 28 Retail GBO Company Shares: % Value 2019-2023
Table 29 Retail GBN Brand Shares: % Value 2020-2023
Table 30 Retail Offline GBO Company Shares: % Value 2019-2023
Table 31 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 32 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 33 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 35 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 36 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 43 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 45 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources

Discounters

Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.

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