We expect further expansion of discounters over the forecast period, as the channel looks set to remain strong and grow further in Hungary. Competition will remain consolidated between Lidl, Aldi, and Penny Market, due to the strength of these three key players.
Polarisation between private label and branded goods is expected over the forecast period. Private label brands have gained popularity in a high number of the categories, due to their competitive pricing and comparable quality versus branded products.
Lidl started to offer self-service checkouts at selected stores in Hungary in 2023 and we expect this trend to continue over the forecast period, with a greater number of stores starting to offer this option. Self-service checkouts can increase the number of cashier units, reduce queue times, and also save on staffing costs, thus, offering benefits to both consumers and stores alike.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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