With many local consumers switching to discounters for regular grocery purchases and experiencing their benefits, the category is expected to see growth over the forecast period, with current value sales increasing at a steady rate. Despite the private label portfolios of supermarkets and hypermarkets competing for sales, the ability of discounters to offer a range of premium and trending products, including eco-friendly and sustainable product lines, is set to benefit the category in the years ahead.
Migros, Aldi and Lidl have all been focusing on expanding their store networks in recent years, and this trend is expected to continue over the forecast period. As these discounters expand into more areas, they will be more accessible to consumers, boosting their popularity.
As the cost of living in Switzerland continues to rise, more consumers are likely to look for ways to save money on their shopping. The rise of e-commerce has led to increased competition for traditional retailers in Switzerland, with consumers able to browse online for the best deals.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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