The economic environment remains challenging at the beginning of the forecast period. As a result, discounters will likely continue to benefit from increasing consumer demand for value products.
More consumers are seeking less expensive food options in the context of high rates of inflation and rising food prices. However, the discounters channel also faces some challenges, such as supply chain disruptions, labour shortages, and increased competition from online platforms and more conventional grocers.
As the cost of living increases, people are becoming less brand loyal as they seek out the least expensive product options. They are also making more shopping trips with less spend per trip as they continue to seek deals across different retail brands.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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