The outlook for RTDs in Australia is promising, with the category set to record further strong growth over the forecast period. The appeal of RTDs is apparent in the Australian market as consumers enjoy the cocktail-like experience offered by this category.
As the competitive landscape of RTDs in Australia features both large players and smaller breweries, there is a constant battle to remain relevant in a fast-moving world. As a result, there is likely to be further development in terms of new flavours as a strategy to attract new customers and stay ahead of the competition.
While demand for non alcoholic RTDs is expected to grow steadily over the forecast period in Australia, the segment will continue to comprise marginal share overall. Despite a growing population of consumers in Australia looking to reduce their alcohol intake, they are more inclined to choose drinks with low alcohol content as opposed to none at all.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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